Hello! My name is TiaCassan, and Iām the owner of SEO Marketing Tribe and Your New Digital Marketing Bestie.
My mission is to help small and medium-sized businesses grow their traffic with the help of Pinterest SEO. Iām uber excited to meet you and discuss all things Pinterest & SEO!
WHAT IS PINTEREST SEO?
Pinterest is considered a social media platform and a search engine. Pinterest search engine optimization is the process of optimizing your content on the platform, getting it discovered by hundreds of readers, and ultimately driving traffic back to your website.
HOW DOES IT WORK?
Pinterest users search for a specific topic, click on your pins (which is the visual content you create for that topic), and it generally leads to an outbound click to your website. Of course, there are other elements to it like SEO, but that’s the gist of the process.
WHY DO YOU NEED ME?
I’m a Pinterest SEO strategist. I help come up with a strategy to get your pins/content seen by 100-1000’s of viewers. Not to mention, if you try to digital market your content with no strategy, you’re setting yourself up for failure. Let me save you months of trying to figure out the platform. This is time you can spend writing your blog posts, filming videos, or creating your email marketing campaigns.
The Benefits of Pinterest SEO:
Increased Visibility: Pinterest is a powerful search engine, and optimizing content for Pinterest SEO can significantly increase a blogger’s visibility and reach. I help bloggers leverage the platform to drive organic traffic to their blogs by optimizing pins, boards, and profiles for relevant keywords.
Targeted Traffic: Pinterest users often have high purchase intent and are actively searching for inspiration, ideas, and solutions. By optimizing content for Pinterest SEO, bloggers can attract highly targeted traffic to their blogs, leading to increased engagement, conversions, and revenue opportunities.
Long-Term Growth: Pinterest SEO is a long-term strategy that can yield sustainable results over time. I can help bloggers develop a comprehensive SEO strategy tailored to their niche, audience, and business goals, ensuring consistent growth and visibility on the platform.
Competitive Advantage: With millions of pins being shared on Pinterest every day, standing out from the crowd can be challenging. I can help bloggers identify untapped keywords, trends, and opportunities to differentiate their content and gain a competitive edge in their niche.
STRUGGLES BLOGGERS FACE ON PINTEREST:
Limited Visibility
Ineffective Keyword Targeting
Lack of Strategy
Decreased Engagement
Missed Opportunities
However, I can help you overcome these challenges and unlock the full potential of Pinterest as a valuable traffic and engagement driver for your blog.
Pinterest Profile Optimization: Audit and optimize clients’ Pinterest profiles to ensure they are fully optimized for search and discovery. – Optimize profile name, description, and board titles with relevant keywords. – Create or update profile boards with SEO-friendly titles and descriptions.
Keyword Research: Conduct keyword research to identify high-volume and relevant keywords for clients’ niche or industry. – Identify long-tail keywords and trending topics to optimize content for maximum visibility. – Use keyword research tools and analytics to refine keyword targeting strategies.
Pin Optimization: Create and optimize pins with keyword-rich titles, descriptions, and hashtags. – Design visually appealing pins that align with clients’ brand identity and target audience. – Implement best practices for pin formatting, including optimal dimensions and aspect ratios.
Board Optimization: Optimize clients’ boards with keyword-rich titles, descriptions, and categories. – Create and organize boards based on keyword themes and topics to enhance search visibility. – Implement SEO strategies to improve the discoverability of clients’ boards within the Pinterest ecosystem.
Content Strategy Development: Develop a comprehensive content strategy tailored to clients’ business goals and target audience. – Create a content calendar outlining pinning schedules, content themes, and promotional strategies. – Provide recommendations for content creation, including blog posts, infographics, videos, and product showcases.
Analytics and Reporting: Monitor Pinterest analytics to track the performance of clients’ pins, boards, and overall profile. – Analyze key metrics such as impressions, clicks, saves, and engagement rates to measure success and identify areas for improvement. – Provide regular reports and insights to clients, highlighting trends, opportunities, and recommendations for optimization.
Consulting and Training: Offer one-on-one consulting sessions to provide personalized guidance and advice on Pinterest SEO strategies. – Conduct workshops or training sessions for clients’ teams to educate them on Pinterest best practices and optimization techniques. – Stay up-to-date on the latest Pinterest algorithm changes and updates to ensure clients’ strategies remain effective and compliant.
Pricing & Packages:
Basic Package: Includes Pinterest profile optimization, basic keyword research, and pin creation. – Price: $200 – $400 per month or as a one-time fee.
Standard Package: Includes all services from the Basic Package plus advanced keyword research, board optimization, and monthly analytics reporting. – Price: $400 – $800 per month or as a one-time fee.
Premium Package: Includes all services from the Standard Package plus personalized strategy development, tailored content recommendations, and ongoing support. – Price: $800 – $1500 per month or as a one-time fee.
Custom Package: Tailored to the specific needs and goals of the client, with a flexible pricing structure based on the scope of services required. – Price: Variable, depending on the client’s requirements and budget.
Consulting or Training Session: Offer one-on-one consulting or training sessions for clients who prefer a more hands-on approach to Pinterest SEO. – Price: $100 – $200 per hour or as a flat fee for a package of sessions.
Additional Services: Offer additional services such as Pinterest ad management, group board optimization, or Pinterest profile audits for an additional fee.
